Privacy Policy

Effective Date: 1 January 2026
Business Name: Yarra Valley X Pty Ltd

Yarra Valley X Pty Ltd is committed to protecting your privacy and handling your personal information in a responsible and transparent manner. This Privacy Policy explains how we collect, use, and protect the information you provide when using our website.

This policy is designed to comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) where applicable.

Information We Collect

When you interact with our website, we may collect personal information that you voluntarily provide, including:

Name
Email address
Phone number

This information is typically collected when you:

Sign up for updates or newsletters
Submit an enquiry through our website
Book or register interest in a tour or experience

We only collect personal information that is reasonably necessary for our business activities.

2. How We Use Your Information

We use the information you provide to:

Respond to your enquiries
Provide information about our tours and experiences
Process or confirm bookings and reservations
Communicate important information relating to your enquiry or booking
Send occasional updates, news, or promotional offers about our services

You may opt out of receiving marketing communications at any time by contacting us or using the unsubscribe link provided in emails.

3. Disclosure of Personal Information

We do not sell, trade, or rent your personal information to third parties.

We may disclose your personal information to trusted third-party service providers that assist us in operating our website or delivering our services (such as booking platforms, payment processors, or email service providers). These parties are required to keep your information confidential and secure.

We may also disclose personal information where required or authorised by Australian law.

4. Data Security

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure.

While we strive to protect your personal information, no method of electronic transmission or storage is completely secure.

5. Cookies and Website Analytics

Our website may use cookies and analytics tools to improve website functionality and understand how visitors use our site.

Analytics tools (such as Google Analytics) may automatically collect certain information including:

Browser type
Device type
Pages visited
Time spent on the website
General geographic location

This information is used to improve website performance, understand visitor behaviour, and enhance user experience. The information collected is generally aggregated and does not directly identify individuals.

6. Marketing and Advertising Tracking

Our website may use advertising and tracking technologies such as pixels or tags provided by platforms including Google and Meta (Facebook/Instagram).

These tools may collect information about how visitors interact with our website, including pages visited and actions taken. This information may be used to:

Measure the effectiveness of advertising campaigns
Improve marketing and website performance
Show relevant advertisements on other platforms

You can control or disable cookies through your browser settings if you prefer not to allow this type of tracking.

7. Third-Party Booking Platforms

If you make a booking or reservation through the third-party booking platform “FareHarbor”, which is integrated with our website, your personal information may also be collected and processed by that platform.

These platforms operate under their own privacy policies and terms of service. We encourage you to review those policies when making a booking.

We only work with reputable booking and payment providers and take reasonable steps to ensure your information is handled securely.

8. Access and Correction

Under the Privacy Act 1988 (Cth), you have the right to request access to the personal information we hold about you and request corrections if the information is inaccurate, out of date, incomplete, or misleading.

To make a request, please contact us using the details below.